New Digital You® initiative in Colorado will help parents and kids learn to use technology responsibly
DENVER, April 11, 2017 - Being a parent in the digital age is no easy task, but AT&T stores in Colorado are piloting a new awareness program to help parents and caregivers and teach their kids about how to use smartphones responsibly. As part of AT&T’s Digital You® initiative, customers who are purchasing their kid’s first device will also be directed to AT&T’s “Fine 9 Smartphone Tips.” Among other things, these tips include helpful information on how to set up a family media agreement, how to identify and prevent cyberbullying, and how kids can build a positive reputation online.
We’ve heard it in the news, on social media and through the grapevine: being a kid online isn’t always easy. For example, research from the Family Online Safety Institute, a Digital You® collaborator, found that 43 percent of teens say they have posted something online that they later regretted.
But there are things we can do to help. That same research found that 94% of parents have talked to their kids about being online and (not surprisingly). The more comfortable parents are with their ability to manage their child’s technology, the more likely they are to have that conversation regularly. Through this pilot, AT&T is hoping to provide parents with the resources they need to feel confident to talk to their children more often about being online.
“A kid’s first smartphone provides them with incredible opportunities, but it also gives them new responsibilities” said Amanda Harris, Vice President & General Manager, AT&T-Rocky Mountain Region. “We’re excited that parents and caregivers will leave our local Colorado stores with tools that make it easier to engage with their kids about navigating life online.”
During the month of April, the pilot program will be available at these following AT&T locations in Colorado:
• 2237 Prairie Center Parkway, Brighton
• 5943 Sky Pond Drive, Loveland
• 9379 Sheridan Blvd, Westminster
• 17207 South Golden Road, Golden
• 16647 N Washington St., Broomfield
• 18191 E Hampden Ave, Aurora
• 10651 E Garden Drive, Aurora
• 3450 Tower Road, Aurora
• 9871 South Parker Road, Parker
• 7400 East Hampden Ave, Denver
• 2720 S Colorado Blvd, Denver
About Digital You®:
Digital You® is an AT&T campaign to provide tips, tools and information to help consumers get online safely and securely.
Created in collaboration with Common Sense Media, LGBT Tech, National Consumers League, iKeepSafe, Family Online Safety Institute and other experts, the Digital You® website and training sessions around the country are resources that provide parents, youth, digital newcomers, people with disabilities and community leaders with information on the devices they use and how to maintain privacy, safety and security in an increasingly connected world. The website addresses topics such as preventing cyberbullying, managing your online presence and parenting in the digital age.
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*Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q2+Q3 2016 across 121 markets.
**Global coverage claim based on offering discounted voice and data roaming; LTE roaming; and voice roaming in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.
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